2. What Personal Data We Collect and Why

Order Fulfillment & Customer Service

• Collected Data: When you place an order, we collect information including your name, shipping and billing addresses, phone number, email address, and age.

• Purpose: This data is used to process orders, deliver products, manage payments, and provide customer service.

Marketing Communications

• Collected Data: We collect contact information such as email addresses and mobile phone numbers when you opt into our marketing programs.

• Purpose:

• Email Marketing: To send newsletters, promotional offers, and product updates.

• SMS Marketing: To send order updates, personalized offers, and abandoned cart reminders. Participation in SMS programs requires explicit consent.

• Consent & Control: You may opt out of these communications at any time by following the unsubscribe instructions in our emails or replying STOP to SMS messages.

Cookies and Tracking Technologies

• Usage: We use cookies to track items in your shopping cart, improve site functionality, and provide a seamless shopping experience.

• Retention: Cookies for login sessions, user preferences, and abandoned cart reminders are set for specific durations as needed.

Mobile & Location-Based Services

• Location Data: If you enable location services, we may collect your device location to offer personalized promotions (for example, nearby store events).

• Usage: This information is used only to enhance your shopping experience and is not stored long-term unless additional consent is provided.